At 19:00 on March 9 (Germany time), award ceremony of iF Design Award 2018, which is known as the “Design Oscar”, was held in Munich, Germany. Gree gained eight iF Design Awards, covering air conditioner, home appliance and other fields. This is another honor in international design field that Gree gains after gaining the Red Dot Design Award in 2017.
iF Design Award was set in 1953, which will be held annually by iF Industrial Forum Design, an independent Germany design institution with a long history. iF Industrial Forum Design is famous for its appraisal concept of “Independent, Rigorous and Reliable”. In design field, iF Design Award, Red Dot Design Award and IDEA Award are known as the three major design awards in the world, which honor excellent designs and outstanding design quality in the world.
This year, totally 2,955 competitors from 54 countries took more than 6,400 designs to contend for the honor. With outstanding product function and innovative design concept, eight designs of Gree, such as air cooler series design and big-flow water purifier without water tank, have stood out from numerous designs and won the recognition of authoritative judges. Gaining iF Design Awards fully demonstrates the innovation ability of the original design of Gree industrial design team and the international leading industrial design level of Gree.
The prize-winning air cooler series design KSWK-2001DgL is a kind of multifunctional air cooler integrating simple air purification, temperature control, humidity control and intelligent control. This product has simple appearance and structure. Its modularization and serialization platform development approach are more suitable for modern family environment. In terms of function, it adopts integrated water tank with external manual water adding and auto water adding, which effectively solves the troubles in removing wet curtain and filter before adding water and ice.
Another prize-winning work, big-flow water purifier without water tank, adopts excelsior design. Its innovative industrial design with rounded shape integrating hyperbolic panel and large IMD panel, establishes a new brand image of Gree water purifier, and creates a new breakthrough of water purifier. The transparent window design in the middle of the panel can show the filter directly and increase the visual spatial sense. Meanwhile, it greatly enhances the technology transparency of product and increases consumers' trust in the product. IMD process can achieve multiple appearance effects quickly without increasing mold cost, and the product line can be expanded. When replacing the filter element, only the filter material shall be replaced while the filter flask can continue to be used to minimize the cost. The design without pressure tank ensures fresher and healthier water quality.
Gree always insists on independent R&D and innovative manufacturing. So far, Gree has gained 19 “world leading” technological achievements, 3 national science and technology progress awards and 2 patent gold prizes. Gree has applied 35,185 patents accumulatively with 20,221 patents awarded. Gree products are classified into 20 categories, 400 series, and over 12,700 models. Gree self-own products are sold widely in more than 160 countries and regions.
Gree not only focuses on the development of products with core technologies, but also keeps on improving the product’s appearance. Sticking to the company’s “superior products” strategic planning, Gree Industrial Design Center is committed to improving consumers’ living through enhancing the products’ innovation capability, competitiveness and added value, which not only leads the new trend of striving for perfection in home appliance industry, but also gives strength to “Made in China, Loved by the World”.
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