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      Company Profile

      Gree Electric Appliances Inc. of Zhuhai is an international air conditioning enterprise which has integrated R&D, manufacturing, marketing and service. So far, it has developed three brands, namely GREE, TOSOT and KINGHOME, with a wide product range which includes residential air conditioners, central air conditioners, air source water heaters, smart phones, home appliances, refrigerators, etc. In 2015, Gree ranks No. 385 in Forbes Global 2000 and No. 1 in household appliances industry.

      Brand Strategy

      From a small factory with annual production value of only 20 million RMB to the world’s largest air conditioning company, Gree has grown into an international home appliances enterprise after more than 20 years of development.


      GREE Creates Much Sales Chance
      GREE was founded in 1991. At the beginning, GREE was a small factory with only window air conditioners’ production lines and the annual production volume was less than 20,000 sets. With a series of marketable products, GREE captured market opportunities and started to build the brand image which had laid a good foundation for future development.


      Making Better Air Conditioners
      During the year 1994 to 1996, GREE started to focus on product quality improvement by launching the quality policy of “making superior products, building famous brand, expend business scale, to be the world first class quality”, by implementation of “ Making Superior Product Strategy”, and by the establishment and gradual improvement of quality management system, the release of “12 Injunctions by President” and the promotion of “Zero Defection Project” are all the witness to GREE’s firmness in raising product quality. Since then, GREE product quality has been emphasized in products R&D, production and transportation. GREE superior air conditioners also have brought good opportunities for its sales.

      Dong Mingzhu
      Chairperson of the Board for Gree Group of Zhuhai
      Chairperson of the Board and President of Gree Electric Appliances Inc. of Zhuhai
      May. 2012 until now Chairperson of the Board of Zhuhai Gree Corporation Chairperson of the Board and President of Gree Electric Appliances Inc. of Zhuhai
      Oct. 2006 ~ May. 2012 Vice Chairperson of the Board and President of Gree Electric Appliances Inc. of Zhuhai
      Apr. 2001 ~ Oct. 2006 General Manager of Gree Electric Appliances Inc. of Zhuhai
      Oct. 1997 ~ Apr. 2001 Vice General Manager of Gree Electric Appliances Inc. of Zhuhai
      Jan. 1995 ~ Oct. 1997 Director of Sales Department of Gree Electric Appliances Inc. of Zhuhai
      Nov. 1994 ~ Jan. 1995 Deputy Director of Sales Department of Gree Electric Appliances Inc. of Zhuhai
      Mar. 1990 ~ Nov. 1994 Salesperson of Gree Electric Appliances Inc. of Zhuhai

      Deputy to the 10th, 11th and 12th National People’s Congress; Member of the Standing Committee of China National Democratic Construction Association; Member of the 10th Executive Committee of the All-China Women’s Federation; Member of Committee of Experts for the 13th five-year plan of National Development and Reform Commission; Messenger of UN Sustainable Urban Development, etc.

      Honors include: "National Labor Model" awarded by the State Council; "National May Labor Prize" awarded by State General Labor Union; "March 8th Red Banner Pacesetters of China" awarded by the All-China Women’s Federation; "CCTV China Economic Figure of the Year" for 3 times; "World’s 50 Most Powerful Business Women" ranked by the U.S. Fortune for 9 times. etc…

      Dong Mingzhu wrote two autobiographies recording her work experience in Gree. The remuneration was donated to support students.

      Gree Honors
      2015
      2014
      2013
      2011
      2009
      2006
      2005
      2001
      1997
      2015 Charity Donation Special Award of Merit
      Zhuhai Red Cross Association
      International Achievement of the Year
      RAC Cooling Industry Awards 2015
      Commerical Air Conditioning Product of the Year
      HVR Awards 2015
      National Science & Technology Progress Award (Second Prize)
      State Council of the PRC
      National Award for Technological Invention
      State Council of the PRC
      USHA Best Quality
      USHA
      National Science & Technology Progress Award (Second Prize)
      State Council of the PRC
      Emirates Quality Mark
      Emirates Authority For Standardization & Metrology
      Climate Control Awards 2011
      CPI Industry
      Energy Saving and “A” Class Energy Label Certificate
      Brazil Standard Quality Supervision Bureau, Brazil Energy-saving Committee
      Top 50 Listed Companies in China with Best Business Potential
      China Securities Asia Business Consuliting Co., Ltd,
      The Most Competitive Brand
      Ministry of Commerce of the PRC
      World Brand
      General Administration of Quality Supervision, Inspection and Quarantine of the PRC, China Top Brand Strategy Promotion Committee
      Exemption from Export Inspection (for window type and split type air conditioners)
      General Administration of Quality Supervision, Inspection and Quarantine of the PRC
      Quality Summit New York 2005
      B.I.D (BUSSINESS INITIATIVE )
      Gold Star from the 18th World Quality Commitment
      B.I.D (BUSSINESS INITIATIVE )
      22th International Award For Best Trade Name
      European Entrepreneurs’ Association

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